YOU WANT IT, BUT WHY?

Now that you have set your goals, it is important to clearly identify reasons that support your goals. Most people would love to have a healthier, leaner, more energetic body, so why are they not doing anything about it? Do you think that these same people would take action if their doctor told them they will be dead in 90 days if they do not lose 20 pounds of fat? You bet! So why is that? Why does it always take something significant to move us to action? The answer lies in the reasons we use to justify our behavior.

When you attach powerful and motivating reasons for behaving a certain way, you get leverage and can follow through with that new behavior. For example, I know that if I do not get up tomorrow morning at 6:30 a.m., I will not be able to make it to my first training appointment at 8:00 a.m. If I am late or miss my appointment, I may lose my client, resulting in a loss of income (not good).

This will also disappoint my business partner, who depends on me each day. Of course I would like to sleep in—that feels good at the moment—but the reason I have attached to getting up has given me the leverage I need to overcome my desire for extra sleep.

The key to achieving your goals lies in attaching powerful, emotionally charged reasons that support your new behavior. These reasons will then work to instill within you a burning desire to succeed. The more intense the desire, the greater the results.